Friday, July 23, 2010

CASE #3

1. What is facebook?
Answer: Facebook is a social networking sites which was operated and owned by Facebook Inc. It is first founded on February 2004. Facebook allows the users to keep in touch with their family, relatives, business associates and friends. It makes impossible not to communicate with your old friends. Facebook also allows the users to meet new friends and to be friends with your friends friend. You can share name, address, age, gender or our complete profile. You can also share your interest and even your ideas to your friends if you want. Facebook is also an entertaining website. It is one of the closest competitors of Google and Yahoo. Nowadays, Facebook is the worlds largest networking platform.

2. Advantages and disadvantages of Facebook.
Answer: The advantages of Facebook includes the thing that it allows the users to search for the new and old friends. It is also accessible to chosen universities having a high level of security. Facebook makes it less awkward when communicating with strangers or those people you are not familiar with and it helps you to meet more new friends. It also makes it easier to join those groups having similar with likes and dislikes. Facebook also have disadvantages. One of these is Facebook is overcrowding since there are millions of users. It also makes long distance relationships become weak. Facebook is unsupported by physical adjacey and contributes wide-range procrastination. Ot also causes rampant addiction and stalking is possible in facebook.

3. What are the characteristics
of Facebook why many people engaged in this site?
Answer: The characteristics of Facebook that makes many people engaged to it are it is an easy to access and easy to learn networking website. It also allows user to meet new and old friends or even the friends friend. Facebook also allows you to keep in touch with your family, relatives or friend which are away from you. You can upload music, videos and photos in your account. You can upload photos as much as you want because uploading of photos is fast and unlimited. There are lots of application in the Facebook such as informations that are being posted by your friends or by the Facebook Inc. and games,such as farm ville, cafe world, treasure islands & etc., that will entertain or makes you enjoy. It also helps your friend to be updated of your last activity in your facebook account.

4. Can you use Facebook on E-commerce? How? Why?
Answer: Facebook can be use on E-commerce since Facebook is a social linking network that represents a fast growing Internet phenomenon and there are lots of users in this site. Sites like Facebook takes the idea of a blogroll to grow to a new height, connecting friends and businesses associates one a single website.
Payvement is a startup that allows anyone to create and operate a retail storefront on Facebook. Payvment’s Facebook App lets you set up products, categories of products (i.e. shoes, T-shirts, sweaters), import photos, list terms of service and shipping options and more. Once you set up your online shop on Facebook, it will show up in a separate tab on your profile or page under “storefront”.You can use videos to connect with your costumers. You can open authentic communication to your costumers using Facebook.

5. How important
facebook in the society today?
Answer: Today, the internet has reshaped our world beyond our imagination. People now uses desktop or laptop computers not just for work but also for entertainment and communication as well. Part of the ever growing popularity of the world wide web as a new means of communication is the advent of social networking sites. There are several social networking sites today and one of these is the Facebook. Facebook helps people in keeping in touch with their friends, loved ones, family, distant relatives and even business associates. It can also be used in job hunting. On the other hand, job applicants take advantage of these sites to post their resume and credentials. It's a great tool one can use in order to make a good impression to a company. If you're applying for a computer related job, it would be great to maintain a personal profile.You can also help those people that in needs through facebook. People who seek fund raising and donation can use Facebook.

Friday, July 9, 2010

CASE #1

Google is a highly successful internet business. Recently they have broaden their scope w/ a multitude of new tools.

1. Who are their competitors?

Answer: Google has a competitors in terms on improving their business,serving people fast and making a relevant search results. Before, Google considered and stated only two competitors,the Microsoft and Yahoo. Microsoft Corporation is one of the largest and most influential companies in the personal computer industry that develops, manufactures, licenses, and supports a wide range of software products for computing devices while Yahoo is the 2nd leading US search sites with a wide array of services.But recently, google added or listed another competitors by name like those search engines such as travel site Kayak, and health inquiry set WebMD. Google also included other social sites such as Facebook, Twitter and Yelp. Google were facing increased competition because of the fact that social networking sites were improving to act as the door's to people online world. According to Greg Sterling, principal of the Sterling Market Intelligence, the rapid growth of Facebook and Twitter and the effectiveness of specialty search engines like job site Monster.com, show that Google's "competition is broader than simply Yahoo and (Microsoft's search engine) Bing".


2. How have they used information technology to their advantage?

Answer: When Google began, you have surprised to enter a search query and immediately find the right answer. Google became successful because of it's capability of giving the answers faster and better than other search engines at a time. Google make it to the point that they will give all information that people wants to know. Today, Google is most closely associated with its PageRank algorithm. PageRank is a voting algorithm weighted for importance. The indicators of a Web page’s importance is the number of pages that link to a particular page.Google can accomodate many users at the same time. Searching through Google has no limit. You can search as much as you can. It has a fast crawling technology to gather the Web documents and keep them up to date. When taken as a whole, Google's "technological advantage comes from Google's incremental innovations, clever adaptations of research-computing concepts, and Byzantine tweaks to Linux. Some day, a historian of technology will be able to identify, from the hundreds of improvement that Google has engineered in the last nine years, one or two that stand with PageRank as a major importance. Google had to solve both software engineering and hardware engineering issues to make Google Search viable. Search was the prime mover in the Google universe.

3. How competitive are they in the market?

Answer: Google doesn't stop to compete with its competitors. Google’s PageRank technology is closely allied with Internet search. The attention given to Google and its searchGoogle has captured such a large share of that market and is steadily capturing more of it. Google should probably diversify, just in case the ad market tanks, but at this point Google has so much money they can afford to take their time. Google develops tools that are internally useful and then releases them to the world. Google can continuously iterate over a product until it reaches a state of near perfection. The attention given to Google and its search technology dominate popular thinking about the company. Google search is like a nova. Google’s technology has emerged from a series of continuous improvements or what Japanese management consultants call kaizan. Google’s use of commodity or “white box” hardware in its data centers is an indication of Google’s hacker ethos. The use of memory and discs to store multiple copies of data comes from the frontiers of computing. The online advertising space is still growing rapidly, If Google continues its dominance of search, they may surpass Microsoft in revenues, and certainly in profitability, in the next few years. The fact that Microsoft wont be able to count on fat desktop software profits forever only makes the problem worse. Search and Advertising are effectively mirrors of each other. Google is less comprehensive with ad coverage than competing services. Google is being selective with their selective ads because they are only showing the ads when relevancy is strong. Holding their advertisers to higher minimum bids and higher relevancy standards shows that Google is intentionally foregoing short term revenues to ensure long term growth, which makes their current market domination even more impressive.

4. What new services do they offer?

Answer: Google offers several services such as search engine which can be translated into several languages.Those languages that Google's offered are French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian, Danish, Chinese, Japanese and Korean. Some example of Google services: mails, blogs, videos hosting, companies ads, maps, pictures hosting, websites analytics. Google also offer complete online purchases more quickly and secure. Google offers search for Alerts in updating email updates on the topics of your choice, Blogs search, search the web through a directory, search for images, search thousands of news story all over the world, search scholarly papers, and search billions of web pages. Google also offers codes that people can explore and innovate. You can also communicate, show and share through creating and sharing your online documents, presentations, and spreadsheets, creating mailing lists and discussion groups and translate or view web pages in the other languages.

5. What makes them so unique?

Answer: Google is held up as the gold standard of software companies. They have achieved massive success and are the company almost every developer wants to work for. Almost all in the software industry would want and like to emulate Google. What makes Google 's unique is the fact hoe it grows. Google grows in an organic fashion. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different. Google does not have external contracts, at least in the traditional sense. It can stay in internal testing as long as Google wants and no one is going to care. Dee like for example the Gmail, Google Maps and etc., this allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. The beautiful thing is that as google get better and better, more people use them and more money from ads come in. They now have such a commanding lead that in competing with them needs deep pockets of money.

6. How competitive are they in the international market?

Answer: Nowadays, Google is the most used search engine in the world. Google is also a company providing a large range of services which makes it now compete with firms such as Microsoft. During the last four semesters, Google generated nearly twenty billions dollars of revenue with a net profit of 4,85 billions. As a comparison for the same period Microsoft , which was created thirty-three years ago, got 60 billions dollars and a net profit of 17,6 billions. The value of Google is nowadays estimated to 142 billions of dollars. In the High- Tech sector only three companies have a better quotation: Microsoft, IBM (which was created ninety-seven years ago) and Apple (which was created thirty-two years ago). Google is physically present in 33 countries around the world with 68 offices. Two months after Google was created it was already included in the Top 100 of world websites of PC magazine (a reference in the United States for computers). Google is formerly a web based application in English but it is a worldwide service available on the Internet for all. Google provides an interface in several languages: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian, Danish, Chinese, Japanese and Korean. At the year 2000, Google is now available in 26 languages and open his first international office, in Tokyo. A partnership with Universo Online (UOL)(the largest online service and Internet provider in Latin America) makes Google the major search service for millions of Latin Americans Google first international office is sat up in Tokyo in 2001. In the year 2002, Google is available in 72 languages, partnership with AOL and first office in Australia in Sidney and in the year 2004, several national acquisitions to extend Google services which at the end extend as well the world services abroad of Google, for example the blog services “Blogger”. Dublin became the first location for Google's regional operations outside the U.S. Year 2004: more than 100 Google domain names are available. Google opens new engineering offices in Bangalore and Hyderabad in India. R&D center opened in Tokyo. It was in the year 2005 when the famous Google Maps application is release for Europe. New R&D center opens this time in China. First offices in Mexico and Argentina. Several other acquisitions to extend their services with for each of them translation in several languages. in the year 2006. In the year 2007, Partnership with China Mobile, the world's largest mobile Telecommunication carrier, to provide mobile and Internet search services in China. Sign partnerships to give free access to Google Apps for Education to 70,000 university students in Kenya and Rwanda. Until in the year 2008, Series of acquisitions and translations of other Google services. In the ten years Google developed a lot of International marketing structures from simple representation offices to R&D centers to complex partnerships. Google is the most used search engine in the world with around sixty percent of the world requests.